Tema ETFs is a financial company based in London that specializes in offering actively managed exchange-traded funds (ETFs).
As the Lead Designer, I shaped and evolved the brand’s visual identity across all channels. I was responsible for the design of the visual guidelines, the website, newsletters, blogs, presentations, infographics, social media content, and more.
Visual Guidelines
Infographics
Web Design
Social Media
Digital Visual Guidelines
I created a visual style guideline to ensure brand consistency, strengthen identity, and improve communication across all digital and print materials. This guideline serves as a foundational document that outlines the visual elements of the brand and how they should be applied across various platforms and channels.
Website
I designed easy-to-navigate landing pages with clean layouts and well-structured grids. The aim was to present complex financial information in a clear, simple way, ensuring the design was both user-friendly and visually appealing. By focusing on clarity and intuitive navigation, I created an experience that made it easy for users to understand and engage with the content.
UI Kit / Main Components
In order to ensure a consistent, efficient, and user-friendly experience across both mobile and desktop platforms, I created a comprehensive Design System tailored for our website. This design system includes a set of standardized guidelines, reusable components, and a shared visual language, making it easier to scale and maintain the product as it evolves.
Key Components of the Design System:
Consistent UI Elements
Responsive Layouts
Reusable Components
Accessibility
Interaction States
Infographics
I designed a serie of thematic infographics to visually communicate the core concept behind a specific ETF theme. The goal was to simplify complex financial data and strategic insights into a clear, engaging, and easy-to-understand visual format.
Social media content
I designed a set of social media posts in collaboration with the marketing team.
This collaboration allowed us to align visual content with our brand message and campaign goals, ensuring consistency and impact across all platforms.