Tema ETFs is a financial company based in London that specializes in offering actively managed exchange-traded funds (ETFs).
As the Lead Designer, I shaped and evolved the brand’s visual identity across all channels. I was responsible for the design of the visual guidelines, the website, newsletters, blogs, presentations, infographics, social media content, and more.
Visual Guidelines
Infographics
Web Design
Social Media
Digital Visual Guidelines
I created a visual style guideline to ensure brand consistency, strengthen identity, and improve communication across all digital and print materials. This guideline serves as a foundational document that outlines the visual elements of the brand and how they should be applied across various platforms and channels.
Website: Homepage and Landingpages
I designed easy-to-navigate landing pages with clean layouts and well-structured grids. The aim was to present complex financial information in a clear, simple way, ensuring the design was both user-friendly and visually appealing. By focusing on clarity and intuitive navigation, I created an experience that made it easy for users to understand and engage with the content.
UI Kit / Main Components
In order to ensure a consistent, efficient, and user-friendly experience across both mobile and desktop platforms, I created a comprehensive Design System tailored for our website. This design system includes a set of standardized guidelines, reusable components, and a shared visual language, making it easier to scale and maintain the product as it evolves.
Key Components of the Design System:
Consistent UI Elements
Responsive Layouts
Reusable Components
Accessibility
Interaction States
Infographics
I designed a serie of thematic infographics to visually communicate the core concept behind a specific ETF theme. The goal was to simplify complex financial data and strategic insights into a clear, engaging, and easy-to-understand visual format.
Social media content
I produced engaging digital ads that effectively communicated the brand message and contributed to increased conversions, reinforcing our marketing efforts across both online and offline channels.
